LG Electronics has just launched a new PC Monitor Model No 20EN33 of 19.5 inches and claims that the monitor is a value-for-money product and has the capability to provide an enhanced visual experience. The manufacturer intends to replace the existing 18.5 inches E1942C monitor model with the new one. Furthermore, the new 19.5 inches (49.53 cm) PC monitor will be available at Rs.6900/-. Apparently, the price of 20EN33 model is a bit higher approx of Rs.600/- than the price of E1942C (18.5 inches) PC monitor model.
The new launch is yet another addition to the company’s existing lineup, which comprises 16EN33, 19EN33, 22EN33, 23EA53, 24EN33, 27EA33, 24EA53, 27EA53 and 29EA93 models. These models have been categorized into several segments such as entry segment, mid segment and upper segment. The entry segment is consisting of 15.6 inches (39.62 cm) and 19.5 inches (49.53 cm) models, while the mid segment comprises 20.1 inches (51.05 cm) and 22 inches (55.88 cm) models and last but not the least, the upper segment, which contains 23 inches (58.42 cm), 24 inches (60.96 cm), 27 inches (68.58 cm) and 29 inches (73.66 cm) models.
During the launch event, Mr. Sanjoy Bhattacharya, IT Head, LG India said, “As the demand for large-screen gadget is the strongest in Asia, LG is delighted to introduce the 19.5 inch 20EN33 PC Monitor and with it enter into a new category of PC monitors. This is a path breaking move from LG to introduce a new standard in PC monitor size and technology to provide better customer satisfaction. LG hopes to capture 30% market share from the stand-alone monitor market and establish product leadership in the monitor category”.
Further adding he said, “This category contributes 50 per cent sales to the over-all PC Monitor segment and now, with the introduction of the 19.5-inch 20EN33TS, LG aims to increase the category presence to 55 per cent. Our strategy is to up sell from 18.5-inch screen size to the newly introduced 19.5-inch screen size”.
The new lineup will come with Hindi language support, which seems to be another additional advantage of these monitors. As aforesaid, the 19.5 inches PC Monitor Model No 20EN33 has been priced at Rs.6900/- and will be available soon.
For further details regarding the new launch, refer to the Indian official website of LG, which is www.lg.com/in.
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